Creativity is connecting things

Tras la muerte de Steve Jobs, he recuperado un libro que leí hace tiempo “The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success” y he extraído algunas de sus citas que tenía subrayadas.

Dots do not connect looking forward. Dots connect only when you look backward. You must trust that, by following your curiosity, the pieces will ultimately fit.

Your time is limited, so don’t waste it living someone else’s life. Stay hungry. Stay foolish.

There is no “system” of innovation at Apple. You hire good people who will challenge each other every day to make the best products posible. That’s why you don’t see any big posters on the walls around here, stating our mission statement. Our corporate culture is simple.

There’s a very strong DNA within Apple, and taht’s about taking state-of-the-art technology and making it easy for people.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least one hundred times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.

Creativity is connecting things.

It’s hard to design by focus groups because most of the time people don’t know what they want until you show it to them.

Let’s go invent tomorrow instead of wondering about what happened yesterday